Summer X Games is known for a lot of things, and now it’s known for one more…being sustainable. The fine people over at ESPN and X Games have been making a serious effort to green their events and also leave every attendee with an understanding of how they can minimize their impact.
This summer ESPN had their “Environmentality” booth which was focused specifically on education and “Call to Action”. The education component was around understanding how to properly dispose of and recycle disposable products (plastic bags, plastic bottles, etc) to keep them our of our landfills and waterways, as well an understanding that there are amazing alternatives to these disposables (reusable bottles, bags, and food containers).
Now armed with knowledge about how our consumer habits effect the planet, ESPN worked with Gretchen Bleiler and the 21 Day Reusable Challenge to encourage these fans to join in and take a simple 21 days to get off disposables! With over 500 people taking the challenge, these next 21 days are going to give Mother Nature a nice break.
Thanks to ESPN and thanks to all those who stepped up to take the challenge! We’ll be tracking your progress, and as always, giving out prizes to those who can use their social network to inspire their friends and family to do the same. Good job everyone!
